Some magazine covers simply catch your attention. Others stop you in your tracks. This remarkable 2018 National Geographic cover does exactly that. At first glance, the image appears to show a massive iceberg floating in the ocean. Look a little closer and you realize that what seemed to be ice is actually a plastic bag. It is an incredibly simple visual concept, yet it delivers an unforgettable message. The brilliance of this design lies in its double meaning. Icebergs are o

With summer here, water conservation is once again top of mind. That makes this billboard campaign for Denver Water the perfect example of how a simple idea can create an unforgettable piece of design. Most billboards compete for attention by filling every available inch with bold colours, large graphics and oversized headlines. This campaign does the exact opposite. Instead of using the entire billboard, the creative team at Sukle deliberately uses only a small portion of th

This remarkable classified advertisement for a kitchen remodelling company does exactly that. At first glance, it appears to be nothing more than a page of classified listings. Look a little closer and an entire kitchen begins to emerge. Through the clever use of perspective, typography, and layout, the designer has transformed rows of ordinary text into a three-dimensional kitchen scene complete with cabinets, counters, and appliances. What makes this piece especially impres

One of the most common tools in a graphic designer's workflow is placeholder text. When content has not yet been written or approved, designers often use temporary copy to show where headlines, body text, or calls to action will eventually appear. You have probably seen the classic Latin filler text known as Lorem Ipsum. In this case, however, the placeholder text was a little more obvious. Somehow, the temporary copy reading "WORDS WORDS WORDS WORDS" made it all the way thro