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When “Wine” Turns Into “Urine” – The Importance of Testing Your Typography
Always check your sign design from a distance! At first glance, this sign has a great font choice—classy, on trend, and full of...
Tom at KAPOW Creative
Sep 181 min read


When “Before & After” Goes Wrong
Sometimes a simple design slip can completely undermine a company’s message. Take this brick repair ad, for example. Instead of showing...
Tom at KAPOW Creative
Sep 111 min read


McDonalds Fries Umbrella Stand
Sometimes the simplest ideas make the biggest impact. This McDonald’s display takes everyday yellow umbrellas and turns them into a...
Tom at KAPOW Creative
Sep 91 min read


Spartan Golf Club Logo – A Masterclass in Hidden Meaning
Some logos are so clever in their simplicity that they continue to be celebrated years after their creation. The Spartan Golf Club logo,...
Tom at KAPOW Creative
Aug 181 min read


Baking Up Brilliant: How Caribou Coffee Turned a Bus Shelter into a Giant Oven
In the dead of a Minnesota winter, this bus shelter turns up the heat—literally. Designed to resemble a giant oven, the shelter wraps...
Tom at KAPOW Creative
Aug 111 min read


Why Side-by-Side Text Can Ruin Your Message
Today’s design fails are brought to you by… side-by-side text layouts. Remember: in English, we read left to right. When words and...
Tom at KAPOW Creative
Jul 171 min read


Logo Spotlight: KOI Thé
Some of the best logos are the simplest ones — easy to read, directly connected to the product or service, and memorable. The KOI Thé...
Tom at KAPOW Creative
Jul 141 min read


When F + Art = FART: A Typographic Cautionary Tale
Typography is powerful—but it also has the potential to backfire hilariously when not handled carefully. Here are three real-world design...
Tom at KAPOW Creative
Jun 261 min read


Kingfish Logo
We love a logo that nails simplicity while packing a clever punch. This design for Kingfish , created by Emil Hartwig, brilliantly...
Tom at KAPOW Creative
Jun 241 min read


Brilliant and tearable design.
Here's a brilliant example of design speaking louder than words. This business card for Yukon-based divorce lawyer James A.W. Mahon,...
Tom at KAPOW Creative
Jun 91 min read


When Vehicle Wraps Go Wrong – Design Fails You Can Learn From
Designing a vehicle wrap is a fantastic way to advertise and make a mobile visual impact—but when not done right, the results can be...
Tom at KAPOW Creative
May 291 min read


Hair-Raising Creativity: A Subway Ad That Blows You Away
One of the most memorable ad campaigns comes from Sweden, dating back to 2014. To launch a new line of hair products, the brand ...
Tom at KAPOW Creative
May 131 min read


A Delightful Twist on Bike Parking at the Scottsdale Public Library
I stumbled upon a brilliantly whimsical piece of public design—a bike lock station that looks like a massive blue cable secured with...
Tom at KAPOW Creative
Apr 291 min read


Plastic Bags Kill: A Visual Wake-Up Call from 2006 That Still Hits Hard Today
In 2006, BBDO Kuala Lumpur launched a striking campaign for Dragonet Diving that remains painfully relevant nearly two decades later. The...
Tom at KAPOW Creative
Apr 221 min read


A Purr-fectly Clever Design for Cats and Cat Lovers
I absolutely love when thoughtful design meets sustainability — and this is a purr-fect example. Not only did I get a stylish and fun cat...
Tom at KAPOW Creative
Apr 141 min read


Design Fail Alert: Why Script Fonts Can Be Tricky
Fonts are powerful tools in design—but they can also be your biggest pitfall if not used carefully. A prime example? This tote bag that...
Tom at KAPOW Creative
Apr 101 min read


Imagination in Every Brick: A Brilliant LEGO Campaign
LEGO has always been about more than just building blocks — it's about imagination, creativity, and seeing the world through a different...
Tom at KAPOW Creative
Apr 71 min read


Cadbury Roses - Hiding in plain sight
Cadbury's Roses chocolates are a treat in more ways than one! Have you ever noticed the clever design hidden in their packaging? Right...
Tom at KAPOW Creative
Apr 31 min read


The Beauty of Sharpness: A Genius Knife Ad by Herezie, Paris
Great design is all about simplicity and impact , and this ad for a chef’s knife delivers both in a stunning way. At first glance, you...
Tom at KAPOW Creative
Mar 241 min read


A helping hand...
Design Fail - a little too much cooperation here.
Tom at KAPOW Creative
Mar 131 min read
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