Spartan Golf Club Logo – A Masterclass in Hidden Meaning

Some logos are so clever in their simplicity that they continue to be celebrated years after their creation. The Spartan Golf Club logo, designed by Richard Fonteneau, is one of those timeless pieces of design.

What makes this logo brilliant is its seamless use of double meaning. At first glance, you see a golfer mid-swing, but step back and the negative space reveals something entirely different: the profile of a Spartan warrior, complete with helmet. The arc of the golf swing forms the crest of the helmet, blending two very different worlds—sport and history—into one bold, memorable mark.

It’s a perfect example of how powerful design can be when it communicates on multiple levels. Not only does it represent the sport of golf, but it also conveys strength, precision, and heritage through the Spartan imagery. This logo reminds us that great design isn’t just about looking good—it’s about storytelling through form, space, and imagination.