Tearable but far from Terrible design

Clever, simple, and unforgettable — this business card for Dubai-based fitness trainer Zohra Mouhetta nails its message with humor and impact. Designed by Leo Burnett Dubai in 2008, the card features a perforated edge right at the belly, inviting you to literally “lose the fat” by tearing it off.

It’s a perfect example of concept-driven design where form and message align seamlessly — a small piece of paper that delivers a big punch. Proof that when creativity meets clarity, even a business card can tell a full transformation story.