Logo Spotlight: KOI Thé

Some of the best logos are the simplest ones — easy to read, directly connected to the product or service, and memorable. The KOI Thé logo is a perfect example of this.

KOI Thé, a beloved global bubble tea brand with a strong presence in Vietnam, uses a logo that is clean, clever, and instantly recognizable. Its simplicity reflects the brand’s focus while still standing out among competitors.

Curious about who designed this gem, I did some digging but couldn’t find any public credit to a specific designer or agency in KOI Thé’s marketing materials.

Whomever created it — hats off to you! A job beautifully done.