Baking Up Brilliant: How Caribou Coffee Turned a Bus Shelter into a Giant Oven

In the dead of a Minnesota winter, this bus shelter turns up the heat—literally. Designed to resemble a giant oven, the shelter wraps commuters in the visual (and psychological) warmth of fresh-baked goodness. Inside, oversized breakfast sandwiches and glowing heating elements create an irresistible invitation to indulge in a hot meal and coffee. This clever public ad, created for Caribou Coffee by the agency Colle+McVoy, is a masterclass in experiential outdoor advertising—transforming a functional urban space into an immersive brand moment. It’s smart, memorable, and perfectly timed for those frosty mornings when the promise of something warm can make all the difference.