Take a What?

Designers know that people read visuals as much as words — and sometimes, that can lead to unexpected (and hilarious) results. In this basketball game sign, the designer cleverly replaced the “O” in SHOT with a basketball going through a hoop. Conceptually solid! But visually, the hoop and ball form the shape of an “i,” accidentally turning the word into something quite different (and definitely not family-friendly).

It’s a great reminder that legibility and interpretation matter just as much as creativity. Always step back and see what your audience might see — before your fun design takes an unintended turn.