Only Murders in the Building…Maybe I'll Stay Elsewhere.

Similar to last week’s design fail, this one falls squarely into the category of unfortunate placement. The difference here is that this placement was clearly intentional. There was no mystery about where this massive ad was going to live.

Advertising a show titled Only Murders in the Building on the side of an actual hotel is a bold choice. The scale is impressive, the artwork is strong, and the billboard itself does exactly what it is meant to do by grabbing attention. Unfortunately, the context does a lot of the talking here.

Seeing those words stretched across a real building instantly shifts the meaning. What is meant to intrigue suddenly feels unintentionally ominous. Is it funny? Absolutely. Is it a little tragic? Also yes. This is a perfect reminder that even the strongest creative can unravel when placement introduces an entirely new narrative.