Take paws and notice this billboard

Sometimes the smartest design choice is knowing when to keep things simple. This billboard campaign for Dreamies cat snacks proves that less really can be more when it is paired with a strong idea.

The packaging sits alone on a clean white background, instantly putting the focus where it belongs. Then comes the twist. Dozens of three dimensional cats climb, cling, and scramble their way toward the product. The result is impossible to ignore. Even at a distance, the scene tells a complete story without relying on copy or explanation.

What makes this design especially effective is how clearly it communicates desire. You do not need to be a cat owner to understand the message. If cats are willing to scale walls and billboards for these treats, they must be worth it. The physicality of the cats adds humour, movement, and surprise, turning a static billboard into something that feels alive.

Created by the agency Adam&EveDDB, this campaign is a great reminder that strong concepts paired with confident restraint can create advertising that truly stops people in their tracks.