Plastic Bags Kill: A Visual Wake-Up Call from 2006 That Still Hits Hard Today

In 2006, BBDO Kuala Lumpur launched a striking campaign for Dragonet Diving that remains painfully relevant nearly two decades later. The creative concept was simple but haunting: plastic shopping bags designed to look like the user was holding a dead sea turtle or bird by the neck.

This powerful optical illusion forced a moment of uncomfortable realization—we are literally carrying the consequences of pollution in our hands. It’s a graphic, unforgettable reminder of the devastating toll plastic waste takes on marine and animal life.

Whether you’re seeing this campaign for the first time or rediscovering it, the message is loud and clear: our everyday choices impact the planet. Let's choose better.