Brochure Design for East Village BIA

Tri-Fold Brochure Design | Neighbourhood BIA Promo
Client: Hastings North Business Improvement Association (HNBIA)

The East Village BIA tri-fold brochure is a vibrant and engaging piece that captures the energy and character of Hastings North in Vancouver. Designed for the East Village Business Improvement Association, the brochure introduces the neighbourhood as a dynamic destination shaped by local culture, independent businesses, and a strong sense of community.

Through a bold colour palette, layered photography, and clear information hierarchy, the design balances visual appeal with practical usability. The tri-fold format allows for an intuitive flow, guiding readers from an inviting overview of the area to a detailed map and curated highlights of things to see and do. Careful attention was given to typography and layout to ensure the content remains accessible and easy to navigate for a wide audience.

This project showcases how thoughtful design can support place-making and local economic development. By presenting East Village as both welcoming and distinctive, the brochure helps promote the neighbourhood’s identity while encouraging exploration and engagement with its diverse businesses and community offerings.