Beer Can Design by KAPOW Creative

This project started as a casual, lighthearted conversation with my friend Don, who owns Bomber Brewing. As hockey teammates, we often joked around, and one day, I made a pun about a beer called Jaromir Lagr—a play on the legendary hockey player Jaromir Jagr. “It should be a Czech-style beer,” I laughed, thinking nothing more of it.

To my surprise, Don's response was, "Let’s make it!"

That moment led to the creation of this beer, inspired by Jagr’s illustrious career and his iconic hockey hair (aka mullet). The can design pays tribute to his legendary flow with bold typography and a striking illustration of his signature locks. The black, white, and gold colour palette reflects both classic beer aesthetics and hockey culture.

It's a limited edition beer, so if you want to try one and you're in Vancouver BC - then pop in to Bomber Brewing and grab a pack.